Gulab hooks reviewers

"Gulab is restrained, ephemeral, delicate. Her characters leave much unsaid; there are telling silences and crucial pauses. Her prose is sparse and minimalist. All of which suits the subject matter - the mysteries of the paranormal - perfectly."
- The Hindustan Times

"The story unfolds like a Bollywood movie of suspense and thrill from the 70s, urging the reader to keep at it, even though the ending doesn’t do much to dissipate the anxiety. The plot, rife with unexpected twists, is fitting for stage production or even a Bollywood script, and in the form of a novella, it provides the reader a perfect adrenalin rush."
 - The Kathmandu Post

"Annie Zaidi's Gulab is a near-perfect ghost story and one of the things it does so well is achieving this balance. It is perfectly paced and uses its ghost shrewdly and sparingly."

- The Sunday Guardian 

"Zaidi makes brilliant use of the sense of disorientation that comes from an unacknowledged sense of loss, coupled with an unfamiliar location, a strange language and self-assured strangers. Bit by bit, she tugs away at all that Nikunj knows—his memories of Saira, his belief that he’d gotten over her, his ideas of life, love, fidelity and death—till he stands naked, confronting only the reality of himself and his perceptions."

- Mint

"There is a whirlwind of conversations, heated exchanges, physical fights and helpless sobs as the tempo builds and the mystery deepens. It’s nothing sort of a roller coaster ride, smooth one minute, scary the other and in between pregnant with foreboding."

- The Millenium Post

"It begins with a darkly comic, almost absurd response to the idea of courting the supernatural with its everyman ordinary hero. And it ends with a chilling and seductive struggle as Nikunj is drawn to the magnetism of a dead woman’s charms."

- The Asian Age


"There’s more fun watching a ghost movie than reading a scary book. But Annie Zaidi’s novel, Gulab, ticks all the right boxes for an entertaining read. To start with, the book is all of 184 pages, it is a love story, it has a ghost, it has intrigue and a twist in the tale."

- The Financial Express

"From the very beginning we know what to expect from the story, yet the simplicity with which the author has woven monologues and dialogues, built up suspense and created situations keeps you hooked.

What binds the narrative together is the 24-hour time-span within which the story takes many unexpected turns." 

- The Times of India


Also, 

Three good reviews on Flipkart from readers.