New notes on Facebook

Yes, yes, Facebook. Carry on spying. I visited Lithub. Show me all the Lithub you've got now. The worst material there might be on Lithub, you've presented to me. Does it not strike you that I am already acquainted with Lithub, outside of you? That I visit other literary sites without any prodding from you, and therefore you bring me nothing I don't already have? What's the point of this? Think, Facebook. Think a little harder about what you want from me.


Update: I thought Facebook and I were starting to level with each other. It figured out that I do 'buy' stuff online but not via FB, and also that I am a mindless consumer of news and trivia items out of a box vaguely labelled 'culture'. Armed with the least and the most valuable items in the information bazaar, it wrestles with my timeline. It *will* have my time and attention if it cannot have my money. Except that we now live in an attention economy (about which you may want to read this wonderful book (free download: https://www.cambridge.org/core/books/stand-out-of-our-light/3F8D7BA2C0FE3A7126A4D9B73A89415D) and therefore attention is money.

However, FB is also chasing me with 'leisure' garments. It really does spy. It knows I finally caved in and made an online purchase of cloth (and yes, I've got the ad settings fixed and yes, I would prefer it if it did not spy). I must confess that Fareeda Gupta has latched onto the right idea - home-ish clothes that can double up as sleepwear, but the top looks enough like a kurta that you might wear to work, and is therefore suitable for online meetings.

There are the 'festival edit' ads too, ahead of Bakreid. One gharara suit-set costs as much as two goats, or a goat and two chickens. Not buying. 

It does persevere with sarees too. It knows that anyone who wears them, wants them. But it doesn't yet know that I am put off by anything that advertises itself as being favoured by 'independent' women. I am only mildly amused at branding that suggests that independent minds prefer to be led by the auto-suggestion of independence via nice fabric and photography. Anyway, to save Facebook the trouble, I thought I'd help it make some ad choices for me. Try showing me a brand that isn't trying very hard. 

P.S: about those 'luxe' ads, I can't make out whether they're for the dishes or the food arranged on the dishes. Not buying. Just saying.

Being profiled

In other news, Facebook has finally successfully figured me out. It has my profile down pat:interested in literature (writing), films, culture broadly. It shows me ads for masterclasses in screenwriting by Mira Nair and Judd Apatow. One even by Margaret Atwood and if I was who I was fifteen years ago, I may even have jumped at that offer.

Another time, FB showed me some ad related to writing - merchandise, perhaps? It does not yet show me books per se, because the books' business is small and publishers (and writers themselves) rarely advertise their wares.

Once in a while, it will show me some quaint piece of furniture, or mulmul and silk sarees. If I wasn't so determined not to shop for objects that I have not physically gone looking for, not touched and seen at close quarters, it would have been my undoing.

Still. Congratulations, Facebook. You nailed who I am. Give my love to all the AI programs that track my every move.

Amazon, on the other hand, is wringing its hands at my habits. I do not usually purchase anything except books there but it keeps trying to offer me gadgets, phones, home accessories. As if to say: Come on! Oh, come on!

I kind of prefer that approach, to be honest. It sees and it resists your own idea of who you are.